You Deserve Paid Search Campaigns
That Deliver Leads, NOT PROMISES.
At Pirsum, we’re on a mission to trim the fat and make sure your paid search strategy gives back more than
it takes. Every campaign we launch delivers returns on investment you simply can’t find elsewhere.
And, because we optimize each campaign daily, we’re always two steps ahead of the game.
Here’s How Healthcare Paid Advertising Achieves These Results
Ad Scheduling
Search Targeting
Retargeting Search Targeting
Demographic Targeting
Geographic Targeting
Device Targeting
Paid advertising is highly flexible. If your practice is suddenly overwhelmed with new interest, the campaign can be paused, slowed, or otherwise adjusted with only a few keystrokes.
Then, when you’re ready to dive back in, a few more keystrokes will set things in motion once more. Any time your medical practice makes changes in goals, the audience you wish to target, or any other thing that’s related to marketing changes can be made quickly and the campaign can get back in production in a matter of minutes.
Why Paid Search Works
There are more opportunities today to reach your customers and prospects than ever before. At the same time, there’s more competition. Results pages and social media platforms are flooded with content. Millions of blogs, videos, and graphics are published every single minute. This information overload makes it harder than ever to get your message in front of the people who matter most.
Unless you use paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.
We Keep You Involved
We’ve heard the horror stories before – a campaign manager will take your money, disappear for months at a time, only to reappear with a tiny synopsis of what he’s been doing while he’s been gone.
But paid search is a real-time strategy. We think you deserve to know what’s happening with your campaigns, every step of the way. Our proprietary platform helps keep you in the know; and our hands-on project management team deliver reports regularly.
Whether our campaigns are succeeding, faltering, or in a lull, you have a right to know what’s going on, as well as what our team is doing to meet your goals and deliver the ROI you expect.
What Is PPC Advertising?
PPC or Pay Per Click is a web advertising model where, as the name suggests, advertisers pay each time a targeted customer clicks on one of their ads.
There are numerous types of PPC ads out there but arguably the most popular type is paid search ad. This type of paid ad is displayed whenever users search for a product or service online through a search engine such as Google, Bing, Yahoo, etc. The queries could be anything from mobile search (Chinese food “near me”) to a local service search (plumbers, roofers) to someone shopping for a gift (“baby shower gift”). These queries trigger PPC ads.
In PPC advertising, businesses that are running a campaign will only pay when a user actually clicks an ad and visits the website.
Ready to get started on your next project?
Book a free consultation now.